I have something REALLY REALLY IMPORTANT for you to do.
In fact this is probably one of the most useful bits of information I can give you before you actually start your own home business in the Network Marketing and Direct Sales Industry.
I want you to do something for me…
Go and get a notebook or open a new document on your computer.
I want you to record every way you look for a business opportunity or get information about one.
This is going to prove invaluable later on in marketing and advertising and I really wish someone had told me to do this when I was looking.
When you are looking for an opportunity that is what your mind is obsessed with, it will come up with lots of weird and wonderful ways to find the right opportunity for you.
Once you’ve started a business, your brain will switch over to trying to make it work.
These are very different ways of thinking and once you’ve gone over to running your own business it is very hard for most of us to remember how we thought when we were searching.
In Network Marketing and Direct Sales, one of the biggest things you will be looking for when you start, is people like you are now. Someone who has decided to start their own home business and is now looking for a specific opportunity to join. In short, they will be doing exactly what you are now.
You will of course branch out into other areas and other audiences, but you will generally always start with people like you. Because they are the people you can most easily connect with.
One of the biggest keys to advertising and marketing is understanding who your target audience is, what they are thinking about and what they looking for.
So if you’re future self is going to be looking for someone like your current self. It makes sense to take as many notes as possible about what is going through your mind right now and as you do your research.
These notes will form a fantastic base for your future advertising and marketing.
I really wish someone had told me this when I was looking, it would have meant that my first attempts at advertising would have yielded much higher results.
If you see flyers or ads that attract your attention, keep a copy of them and you can look back later on and see what it was about them that worked. If you feel drawn to a webpage, bookmark it and refer to it when you are making your own. Same goes for ones that you think are really bad, keep them separate and make sure you don’t repeat the same mistakes.
Every time you type a search into Google, copy and paste it into a list. These will help you brainstorm when you are doing keyword research later on. Trust me when I say that if you do ANY online advertising or marketing a portion of your time will be spent on keyword research and trying to determine what people are searching for. You will be in the enviable position of having a great list to start from straight out of the mind of someone seriously looking for a home based business.
The notebook you end up with will be a very powerful collection of ideas and starting points when you begin approaching the sometimes bewildering world of advertising and marketing.
With that lesson learnt, it’s time to start attracting the right home business opportunity to you.
